Digital Marketing Professor

Digital Marketing Training

I am a trainer specializing in digital marketing, Search Engine optimization and Content strategies. My name is David Cerdá and I teach in the field of Digital Marketing, with a particular focus on SEO, SEO strategy and content for companies. I offer training through a variety of methods such as courses, classes, interactive workshops and training sessions at universities and business schools both in Valencia and in other parts of Spain.

I offer an adaptive and personalized approach to help you maximize your online presence. Throughout my career, I have had the opportunity to train hundreds of students, sharing my teaching strategy based on consulting and digital marketing focused on companies. My method is practical and strategic, supported by more than 17 years of experience working with real clients.

Professor of Digital Marketing in companies, universities and business schools

As a professor of Digital Marketing at universities and business schools, I specialize in imparting practical and applicable knowledge to today’s business needs. My approach is designed so that companies can implement effective digital marketing strategies that boost their growth and competitiveness in today’s market. Learning Strategies Adapted for Companies:

Real Case Analysis: I use case studies of real companies to teach students how to apply digital marketing theories in concrete situations. This allows students to understand the challenges and opportunities faced by businesses in various sectors.
Practical Workshops and Simulations: I design practical workshops where students can experiment with digital tools and marketing platforms, facilitating practical learning that they can apply directly in their organizations.
Collaborative Business Projects: Students participate in collaborative projects that simulate corporate environments, working as a team to develop and execute digital campaigns, analyze results, and adjust strategies in real time.
Individualized Consulting: I offer personalized consulting sessions to help companies define and optimize their digital marketing strategies, ensuring that the knowledge acquired translates into tangible results.
Constant Content Update: The digital world evolves rapidly, so I constantly update the course material to include the latest trends and technologies, ensuring that companies are always ahead of the curve.
Network of Contacts and Professional Exchange: I promote the creation of networks between students and professionals in the industry, facilitating the exchange of ideas and inter-company collaboration.

My experience of more than 17 years working with clients in the field of digital marketing allows me to offer a practical and results-oriented perspective, ensuring that companies can transform theoretical knowledge into effective and profitable digital strategies.

Request a quote

Digital marketing training topic.

SEO training is an investment that can provide numerous benefits, from improving online visibility to training staff and boosting business growth.

Google Ads

Introduction to Google Ads: Learn about the importance and benefits of advertising on Google and how it can help boost sales and visibility online.
Campaign Setup: Learn how to set up and set up effective campaigns by choosing campaign types, creating ad groups, and selecting keywords.
Ad Optimization: Learn how to write compelling ads, use ad extensions, and A/B test to maximize performance.
Measurement and Analytics: Use Google Ads and Google Analytics to track campaign success, analyze return on investment (ROI), and continuously improve advertising strategy.

SEO (Search Engine Optimization)

SEO Fundamentals: Understand the basic principles of SEO and its impact on organic website traffic.
On-Page Optimization: Learn on-site optimization techniques, including keyword research, quality content development, and improving site structure.
Off-Page SEO: Explore strategies to increase site authority, such as link building and social media interaction.
Technical SEO: Familiarize yourself with more technical aspects of SEO, such as optimizing site speed, improving the mobile experience, and fixing crawl errors.

Blog Creation with WordPress

Getting started with WordPress: Learn how to install and configure WordPress, choosing and customizing themes to align the blog’s design with your brand.
Content Management: Learn how to create, edit, and organize blog posts, optimizing content for SEO.
Plugins and Features: Explore WordPress’ vast library of plugins to add features like contact forms, social media integration, and SEO optimization.
Security and Maintenance: Learn key practices to keep your WordPress site secure and running smoothly.

Request a quote

Specialists in SEO training and digital marketing…

SEO training is an investment that can provide numerous benefits, from improving online visibility to training staff and boosting business growth.

SEO for PrestaShop

SEO Settings in PrestaShop: Learn how to set up SEO options within PrestaShop to improve the visibility of your online store.
Product and Category Optimization: Learn how to choose effective keywords for products and categories and how to optimize descriptions and metadata.
Internal Linking Strategy: Develop an internal linking strategy to improve site navigation and distribute authority across all pages.
Monitoring and Improvement: Use analytics tools to measure your store’s SEO performance and continuously optimize strategies.

Content Strategy

Content Strategy Development: Learn how to plan and develop content strategies that align with business goals and brand voice.
Creation of Valuable Content: Analyze how to create relevant and attractive content that responds to the needs of the target audience.
Distribution and Promotion: Explore techniques for promoting content across various channels, including social media and email.
Content Impact Measurement: Learn how to evaluate the effectiveness of content using metrics such as engagement and conversions, adjusting the strategy based on the data collected.

Google Analytics

Introduction to Google Analytics: Familiarize yourself with the Google Analytics interface and account and property settings.
Web Traffic Analytics: Learn how to interpret data about users, sessions, and behavior to understand how visitors interact with your site.
Conversion and Goal Tracking: Set up and analyze conversions and goals within Google Analytics to measure the success of your campaigns.
Custom Reports and Dashboards: Learn how to create custom reports and use dashboards to monitor performance more efficiently.

Request a quote

I give training in different centers and companies in the Valencian Community and Spain.

Do you want me to participate as a trainer in your business school or educational center?

Ask for a quote from an experienced SEO trainer…

I offer you more than 17 years of experience in teaching SEO and online marketing to universities, educational centers and B2B companies.

Frequently Asked Questions – Digital Marketing Training

These Q provide a clear picture of what digital marketing training entails and the benefits it offers to various target audiences.

¿Ofrecen formación personalizada para empresas?

Yes, we offer customized training programs that are tailored to the specific needs of organizations, helping to improve team skills and achieve specific strategic goals.

How is training kept up to date given the rapid evolution of digital marketing?

Our content is constantly reviewed and updated based on the latest trends, tools, and practices in the industry to ensure that participants receive the most relevant and effective training.

What teaching methodologies do you use?

We combine theory with practice, including case studies, workshops, projects and simulations to ensure comprehensive learning and oriented to real-world situations.

What significant benefits does a real B2B digital marketing trainer bring to the university?

Real digital marketing training courses geared toward universities can offer multiple significant benefits, both for students and the educational institution. Here are some of the key benefits:

For Students:

Practical Skills Development: The courses provide students with current tools and techniques, allowing them to acquire practical skills directly applicable to the world of work.
Improved Employability: By becoming familiar with the latest trends and technologies in digital marketing, students increase their attractiveness to employers, opening doors to job opportunities in an ever-growing market.
Understanding the Digital Environment: Students learn to navigate the complex digital ecosystem, understanding how different areas of marketing interact and contribute to business success.
Empowering Strategic Thinking: Courses foster analytical and critical thinking skills, essential for the development of effective marketing strategies and informed decision-making.
Creating a Foundation for Entrepreneurship: The knowledge gained gives students the tools they need to launch and manage their own digital projects or startups.

For the University:

Curriculum Update and Relevance: Offering training in digital marketing helps keep academic programs up-to-date and aligned with modern market needs.
Student Attraction and Retention: A relevant and engaging curriculum can be a deciding factor for students when choosing a university, improving enrollment and retention rate.
Building Alliances and Networks: Collaborating with companies and industry professionals to offer courses or workshops can strengthen the university’s networks and alliances, benefiting both the institution and its students.
Promotion of Research and Innovation: The inclusion of digital marketing courses promotes an environment where research and innovation can thrive, driving pioneering projects and developments in the digital field.
Institutional Reputation and Prestige: By positioning itself as a center of excellence in digital education, the university can enhance its reputation and prestige in the academic and professional fields.

What significant benefits does training bring to business school?

By integrating digital marketing training, a business school can significantly enhance the educational experience it offers, increase its reputation and competitiveness, and prepare its students to lead successfully in the modern business environment.

For Students:

Relevance and Knowledge Updating: Students acquire current skills and knowledge that are essential in the modern business environment, preparing them for roles that require advanced digital competencies.
Competitive Advantage in the Job Market: By graduating with a strong understanding of digital marketing, students become more competitive in the job market, allowing them to access a wide range of career opportunities.
Practical Skills Development: Courses focus on the practical application of concepts, allowing students to experiment with tools and platforms in real or simulated scenarios.
Promotion of Intrapreneurship and Entrepreneurship: Training in digital marketing not only reinforces skills related to business strategies, but also encourages creativity and innovation, essential for entrepreneurship and intrapreneurship within organizations.
Analysis and Measurement Skills: Students learn to use analytical tools to measure the success of digital strategies, developing critical skills for data-driven decision-making.

For the Business School:

Alignment with Market Trends: By offering digital marketing training, the school positions its academic programs at the forefront of market trends, ensuring that it remains relevant and engaging.
Attracting Students of Diverse Profiles: The inclusion of digital marketing in the curriculum can attract students from diverse backgrounds who are looking to update their skills or change careers.
Strengthening the Institutional Brand: Providing programs that respond to market demand can strengthen the school’s reputation as a leader in innovative and quality business education.
Industry Collaboration Opportunities: Digital marketing training can facilitate partnerships with technology companies and marketing agencies, providing opportunities for collaboration on projects and job placement for graduates.
Teacher Training and Staff Development: The need to stay current fosters a culture of continuous learning among faculty and staff, improving the quality of teaching and professional development.
Access to New Educational Markets and Formats: Digital training can open up opportunities to deliver online and remote programs, expanding the school’s reach to international audiences.

Free Digital Marketing Training:
latest articles on your SEO blog

(0/5) de 0 votos de usuarios.

Digital Marketing Professor

Professor of Digital Marketing in companies, universities and business schools

Digital marketing training topic.

Google Ads

SEO (Search Engine Optimization)

Blog Creation with WordPress

Specialists in SEO training and digital marketing…

SEO for PrestaShop

Content Strategy

Google Analytics

I give training in different centers and companies in the Valencian Community and Spain.

Do you want me to participate as a trainer in your business school or educational center?

Frequently Asked Questions – Digital Marketing Training

For Students:

For the University:

For Students:

For the Business School:

Free Digital Marketing Training:
latest articles on your SEO blog

What is Search Engine Submission?

Pirate boarding on Google Maps: 15 fake reviews in an hour with blackmail by DM

Specialized WordPress hosting

Free Hosting

Site Map

Based in

SEO Blog

Digital Marketing Professor

Professor of Digital Marketing in companies, universities and business schools

Digital marketing training topic.

Google Ads

SEO (Search Engine Optimization)

Blog Creation with WordPress

Specialists in SEO training and digital marketing…

SEO for PrestaShop

Content Strategy

Google Analytics

I give training in different centers and companies in the Valencian Community and Spain.

Do you want me to participate as a trainer in your business school or educational center?

Frequently Asked Questions – Digital Marketing Training

For Students:

For the University:

For Students:

For the Business School:

Free Digital Marketing Training: latest articles on your SEO blog

What is Search Engine Submission?

Pirate boarding on Google Maps: 15 fake reviews in an hour with blackmail by DM

Specialized WordPress hosting

Free Hosting

Site Map

Based in

SEO Blog

Free Digital Marketing Training:
latest articles on your SEO blog